I love movies and am always looking for a way to go to them at a lower cost. I don’t necessarily mind paying the premium to see them, but love saving a few bucks in the process. Wouldn’t it be great if there was a subscription-based model for the movie theaters? Perhaps subscriptions could be offered during non-peak times such as the Fall through the Spring? This would leave the Summer open to peak usage for Summer blockbusters.
If I have the time, I’ll come back to this thought and provide some number crunching to support or invalidate this idea.